The only way to get your reader’s attention is by writing content with good headlines. This has always been the strong point of Ronn Torossian the CEO of a well-established Public relations firm.
A recently revealed how he always manages to get it right.
1. The first option is to create a list. Often the user is looking for urgent information and a list is convenient, which is why, it’s bound to get a response. Human beings love lists, as it is sorted out and easier to interpret.
2. Generate excitement by using titles such as ‘10 reasons why (topic) rocks! A casual read tends to get a greater response that a mendable formal one.
3. Add a sense of secrecy to the title. ‘What they don’t want you to know.’ Make users feels like they’re getting something they won’t get anywhere else.
4. Add the ‘big revelation’ touch. ‘Finally revealed’ ‘the truth about’ and so on.
5. Teach them. ‘How to excel’ let them know how to better themselves as a certain thing, because everybody wants to, and it will get you reads.
More updates by Ronn at Wired Innovation Insights
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